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  • Foto del escritorRent Benidorm


The tourism sector is perhaps one of the most affected by the pandemic. Therefore, the need to develop and promote new strategies that create ways to adapt to the "new reality" that we are living is more than necessary. And Benidorm continues to be a leader in the promotion and deployment of plans to alleviate this global crisis that is hitting all sectors of the economy as soon as possible.

This February, and more specifically next Thursday 18, the 'Most Congress 2021' will be held. A commitment to inspire and guide professionals in the tourism sector who now more than ever need to renew.

Last year the event was a complete success in terms of participation and ideas, becoming one of the most important congresses in Spain. And this second edition will be developed 100% in online format, with the help of several companies specialized in economics and marketing, vital tools for any type of sector.

That Benidorm has been chosen as a base is no coincidence, since the capital of the Costa Blanca continues to be a fundamental pillar in national tourism, not only because of the large influx of visitors it has throughout the year, but also for having pioneered a multitude of protocol projects to prevent infections carried out successfully last summer and currently in the fight against the pandemic, reinventing the sector and being an example of other destinations in the world.

The main idea of the 'Most Congress' is to generate more confidence in traveling and analyze marketing strategies to enhance the visibility of tourism by improving it, always focused from a digital point of view, something that is already required for any type of company due to the circumstances in which we live.

There will be 6 presentations with a round of questions with recognized professionals from the tourism and digital sector, such as Pedro Rojas or Sergio Simarro. On the other hand there will be 2 round tables in which to be able to debate and share ideas carried out with success; And it will also consist of 3 practical workshops to bring these ideas to real and applicable cases in the current scenario.

As we have said, the event will be held this Thursday, February 18 from 1:00 p.m. to 7:00 p.m. in a completely online mode. You can register and see the full program of the 'Most Congress' through its official website:

Only by evolving, sharing ideas and objectives, as up to now, is without a doubt how we will see the light at the end of the tunnel much closer.

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